![]() Using satellite to broadcast also boosts an FTA channel’s findability. As an FTA channel, it simply makes sense to utilise the reach that satellite offers to reach more people than ever before. Viewers from around the world can access an FTA channel through satellite which enables FTA channels to grow their audience and diversify their viewership.įurthermore, satellite solutions are incredibly cost-effective, as it maximises the route to market by delivering to all networks simultaneously such as DTH, cable, DTT and IP. Unlike other broadcasting solutions, satellite broadcasting comes with a ready-made audience and has no limit on geographic reach or inherent quality issues. When it comes to reaching a variety of different audiences, satellite solutions have no equal. Here are the top 3 reasons FTA channels specifically should consider satellite as a viable option. Now that we have a general sense of the advantages of satellite broadcasting let’s take a look at how they apply to FTA channels. The advantages of satellite broadcasting:ģ Reasons To Use Satellite For Your FTA Channel Today, satellite is one of the most effective mediums to broadcast news and entertainment throughout the world.īefore we get into FTA channel-specific advantages, let’s briefly highlight the benefits of using satellite as a broadcasting solution. Satellite broadcasting has been around for a long time now however, it has had its fair share of challenges over the years. Satellite is an investment for FTA channels to extend their reach, delight their customers and gain more advertising revenue. There are many examples today of cost-effective solutions such as multiplexes and uplink stations that scale well with usage growth and the latest technologies. With satellite connectivity becoming a cost-effective and available option for FTA channels, the price-point argument is quickly fading away. Due to the cost associated with the solution, FTA channels have usually shied away from satellite as a viable option to broadcast their services. ![]() Is satellite a viable option for FTA channels?įree-to-air (FTA) channels have traditionally provided free entertainment for audiences country-wide. ![]()
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